During my 2023 internship, I began developing marketing emails using platforms such as Omeda, BeePro, MailChimp, and HubSpot. In my most recent role, I expanded that experience into full end-to-end campaign execution. My day-to-day work included partnering with designers to create campaign graphics, collaborating with marketing operations to segment government audiences by traits like title or geographic region, and building emails in a homegrown internal CRM. I also worked closely with the sales team to generate personalized tracking links and coordinated peer reviews to ensure quality assurance before deployment.

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Across my time in the role, I built and deployed 20+ multi-week email campaigns promoting webinars, in-person events, and monthly newsletters.